The True Currency of Life is Time...

Are You In Control of Yours?

My Story

Tom Qiao in Chiang Mai

Hey, I'm Tom Qiao - the founder of Flexibility Is Freedom - pleased to meet 'cha! 😀

I used to work 9-5 (okay, more like 9-9) as an investment analyst for a major pension plan. As an undergraduate business student, it was literally a dream come true!

So why did I quit my career and become a passive income entrepreneur? 🤔

Well, I had many reasons (5, to be precise) but it boiled down to this: I realized that while my bank account was going up, my "time" account was slowly ticking away. 🕒

It dawned upon me the irony of trading the best years of my life for money, only to end up (attempting) to trade that money back for a taste of youth again (the "midlife" crisis).

That's why I became a passive income entrepreneur - to build brandable businesses and acquire long-term assets that generate passive to semi-passive income. 📈

My Mission

My current mission is to build $5-10K of income from a portfolio of content websites by age 30 (around 2023). This will cover my living expenses while providing excess cash flow for personal savings and investment into new business ventures.

Since 2018, I've been building my first series of content websites - monetized primarily with affiliate marketing and to a lesser extent, display ads.

My main website is, a science-based skincare brand that was inspired by my personal experience with skin problems while growing up.

Since inception, has received 250K+ pageviews across 180K+ users and has appeared 2.4M+ times in Google and 1.4M+ times in Google Images.

Since 2021, I've started working on additional content websites as well.

For more information, check out my Income Reports where I provide "behind-the-scenes" access to my business, including my strategies for SEO, content writing, and more!

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Latest Income Reports

February 2021

Welcome back to Flexibility Is Freedom! Last month, I spent my time working on a joint venture project, redesigning Flexibility Is Freedom (built on GeneratePress instead of Elementor), and shifting towards a portfolio approach for my next stage of growth.

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January 2021

It's a New Year and I for one feel a sense of optimism for 2021. In this month's income report, I'm going to cover a broad range of topics, including an update (or lack thereof) on my website's performance, business initiatives, and new opportunities.

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December 2020

Happy Holidays! 🎄🎅🎁 We are finally at the end of 2020 and that alone is an achievement. Personally, I am cautiously optimistic about the future outlook as vaccines are distributed around the world, however, I wouldn't count on a quick "back-to-normal" in 2021 yet.

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November 2020

Welcome back to Flexibility Is Freedom! Is it just me, or does it feel like the part of the movie where you've already watched enough to know the ending? (either that, or you need to run to the bathroom 🤣) Yeah, 2020 is almost over but we still have one more month to go...

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October 2020

Welcome back to Flexibility Is Freedom! If you feel like the world is about to end (amid the non-stop COVID-COVID-COVID news cycle), you're definitely not alone. At times like these, I think it's helpful to remember that the Earth will continue to revolve around the Sun...

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September 2020

September was an interesting month. Where did the time even go? In terms of my website,, I made a decision last month to remove all Geniuslink choice pages and use direct links to Amazon (or an alternative retailer). I was initially optimistic that this change would increase revenue as I was losing over 50% […]

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August 2020

Welcome back to Flexibility Is Freedom! It feels like not too long ago when I quit my job on a beautiful Friday afternoon in Toronto and spent the summer learning about WordPress, SEO, Affiliate Marketing, etc. Ah, the good days when I had no idea what I was doing knew nothing about the joys of […]

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July 2020

Welcome back to Flexibility Is Freedom! I hope you're all having an awesome summer and getting lots of sun (& vitamin D). This month's featured image is my Mom's vegetable garden, where we're currently harvesting lots and lots of tomatoes (hothouse and cherry tomatoes). Here in my home province of Ontario, we are also celebrating […]

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June 2020

A warm welcome back to Flexibility Is Freedom! This last month closed out a very turbulent and tumultuous H1 for my passive income business (although I suppose you can say that about every business in the world now). Here's a quick summary of H1 business performance in a nutshell: Here's a quick discussion of these […]

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