May 2021

Welcome back to Flexibility Is Freedom!

Here in Canada, it looks like we’re returning to normal, whatever normal means now.

This month’s income report will be short & sweet, again. There’s not much to update as I’ve been deep “in the weeds” executing my content strategy.

Key Metrics

  • Revenue: $185 (-8% MoM, -80% YoY)
  • Sessions: 2,140 (-3% MoM)
  • Revenue per 1,000 Sessions: $86.47 (-5% MoM)
  • Amazon Risk: 41% (down from 63% last month)

Overall, May results did not show any signs of improvement from the recent trend.

Right now, I’m focused on upgrading my content into their “final form”, which means writing for conversions (copywriting) while building trust with readers by providing professionalism, in-depth research, and a balanced opinion.

During this process, I also optimize the content for SEO using a mix of Surfer, MarketMuse, and Frase.

And that’s about it – I’m just continuing to add more and more content into my “collection” as I still believe it will produce long-term financial value.

In May, I also placed my first order with LinkGraph to evaluate their services. If all goes well, I plan to engage them on a long-term link building contract.

To your Flexibility and Freedom and Health,

Tom

May 2021
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