June 2022

By: 
Tom
 | 
Updated: 
October 14, 2022
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(this income report was written later in October 2022)

Welcome back to Flexibility Is Freedom!

Astute observers will have noticed that the website was down for a few months - this was because I received an image copyright email demanding payment for a random image used on the blog.

Rather than go through the headache of dealing with these trolls (legitimate though they may be), I decided to pull the plug for a few months to see what happens.

This is also a good reminder for me to be careful of how much information I share online about myself and my business, because while most readers appreciate the insights of these income reports, there are always going to be "bad actors" and trolls of all sorts out there.

Anyways, we are back in action and I've uploaded the missing months of income reports as well, albeit with very short commentary sections.

Key Metrics

  • Revenue: $1,798 (+16% MoM, +155% YoY)
  • Sessions: 17,513 (+1% MoM)
  • RPM: $103 (+14% MoM)
  • Amazon Risk: 39% (down from 43% last month)

Overall, June performance was very strong - revenue increased 16% MoM to a record high of $1,798 while sessions remained stable, up just 1% MoM.

Based on my experience from previous years, I believe the uplift can be contributed to seasonality, specific to certain product categories on The Derm Detective.

The summer months seem to always receive a temporary boost, which fades back to normal levels by September and October (however, November is historically strong due to Black Friday).

In other news, I continued to work at my agency and work on my house renovations, although both are getting closer and closer to their completion date (hint hint).

To Flexibility and Freedom,

Tom

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