July 2022

October 14, 2022

(this income report was written later in October 2022)

Welcome back to Flexibility Is Freedom!

Astute observers will have noticed that the website was down for a few months - this was because I received an image copyright email demanding payment for a random image used on the blog.

Rather than go through the headache of dealing with these trolls (legitimate though they may be), I decided to pull the plug for a few months to see what happens.

This is also a good reminder for me to be careful of how much information I share online about myself and my business, because while most readers appreciate the insights of these income reports, there are always going to be "bad actors" and trolls of all sorts out there.

Anyways, we are back in action and I've uploaded the missing months of income reports as well, albeit with very short commentary sections.

Key Metrics

  • Revenue: $1,837 (+2% MoM, +114% YoY)
  • Sessions: 19,390 (+11% MoM)
  • RPM: $95 (-8% MoM)
  • Amazon Risk: 53% (up from 39% last month)

Overall, July performance was very good, broadly in-line with June.

Revenue climbed by 2% MoM to another record high, accompanied by a 11% increase in traffic.

Revenue from Amazon spiked to over 50%, however - I believe this was driven by a temporary commission rate increase during this period, coinciding with Amazon Prime Day (July 12-13).

Nothing else to really report for this month.

To Flexibility and Freedom,


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