August 2022
Welcome back to Flexibility Is Freedom!
This month, I had a great vacation with my family to British Columbia and Alberta. We explored Vancouver and drove along the TransCanada Highway 1 to Calgary, stopping at trails and some of the best national parks in Canada along the way.
Key Metrics
- Revenue: $1,293 (-30% MoM, -16% YoY)
- Sessions: 24,222 (+25% MoM)
- RPM: $53 (-44% MoM)
- Amazon Risk: 51% (down from 53% last month)
August performance was mixed and confusing at best.
Revenue took a 30% dip despite a 25% increase in traffic MoM. I analyzed the traffic more closely in Google Analytics and believe that most of the traffic increase was either low quality traffic or spam, as Google Search Console was not showing a similar increase.
The revenue dip was partly explained by a technical error with one of my merchant partners at ShareASale - the tracking technology failed to work for almost the entire month of August, until I noticed it and escalated the problem to ShareASale's support team.
Unfortunately, that means that I (and other affiliates) won't be compensated for any transactions that might have occurred during this time.
To Flexibility and Freedom,
Tom
